ICT Competitive Strategies And Performance Of Kenolkobil Limited In Kenya

Abstract

The present business environment is rapidly changing owing to fast changes as a consequence of technological innovation, clients have become more aware and are therefore placing more demands. Business organizations, especially the oil industry of the 21st century, operate in complex and competitive environment characterized by these changing conditions and highly unpredictable economic climate. Information and Communication Technology (ICT) is at the center of this global change curve. The objective of the study was to determine the influence of ICT competitive strategies on performance of KenolKobil limited. The research design was a case study. The research design was used to identify ICT competitive strategies at KenolKobil, Nairobi, Kenya. The study used primary data which was collected using an interview guide. The data obtained was analyzed using content analysis, which involved a systematic qualitative description of the respondent’s answers to the questions posed in the interview guide. Content analysis, as a class of methods at the intersection of the qualitative and quantitative traditions, is used for rigorous exploration of many important but difficult-to study issues of interest to management researchers. The study also established that persons who were responsible for the formulation of ICT strategies at KenolKobil Limited were the top management and seconded by the employees. The study found that ICT competitive strategies have influenced the organization performance in positive ways such that they have made the firm to be more competitive than before, they have increased the productivity of the firm which has improved the market share thus increasing the profits.