Influence of Partnership Approach on Provision of Health Cover in Kenya: a Case of Uap-old Mutual, Bungoma-kenya
Mutenyo, Naomi P
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It is becoming almost impossible to do anything alone in the ever-changing and the complexity of the world today. In the health sector, for example, new trends of diseases, high costs coupled with growing employment of complex technologies in diagnosis and treatment has made it difficult for a single organization to provide a service without engaging in partnership with other institutions. The purpose of the study was to investigate influence of partnership approach on provision of health cover in UAP-Old Mutual in Bungoma, Kenya. The study objectives were to: determine the extent to which capital base influence provision of health cover, assess how product diversification influence provision of health cover, determine the extent to which the level of partnership commitment influence provision of health cover and determine how corporate social responsibility influence provision of health cover in UAP-Old Mutual in Bungoma, Kenya. A descriptive research design was used with target population of 166 employees of UAP-Old Mutual Bungoma branch. A population census technique was used to sample 166 respondents. Data was collected using questionnaire and interview schedule guide. Data was analyzed using descriptive statistics such as frequencies and percentages, and findings presented in form of tables. Findings show that 44.0% of respondents asserted that partnership approach channel corporate assets towards their best possible use, 48.0% implied managerial operations efficiently improved and another 37.3% agreed that there is technical change, which arises through a shift in the production technology. In addition, 34.0% of the respondents agreed that UAP-Old Mutual deliver product diversification to achieve economies of scale and cost savings hence accessibility and affordability of improved quality of medical services to the people. This, in turn, adds value to the insurer in reducing the overall risk of the health insurance coverage to a larger pool of patients by 46.0%. Moreover, health insurers with large insureds base possess stronger market power hence have strong bargaining power with hospitals in negotiation with hospitals for a lower price per unit of healthcare services by majority 44.0% responses. Findings also show that 36.7% agreed that level of planning influence individual accessibility and affordability of medical services. Another 57.3% strongly agreed that partnership approach requires corporate governance system in decision making while 40.7% strongly agreed that UAP-Old Mutual requires careful attention in establishing the correct and appropriate corporate culture through modeling organizational attributes and values. The group institutionalized their CSR into the company policy and clearly communicates to its employees by 32.0% responses. Another 43.3% agreed that the group had diverse social activities as part of CSR to improve firms reputation while 35.3% of the respondents agreed that UAP-Old Mutual Group‘s main objective is to establish and monitor the strategic direction for the Group. This study may benefit a number of interest groups starting with the management of UAP-Old Mutual as a reference point as well as for recommendations on areas they can improve on. The study may benefit policymakers and government in drawing policies on provision of quality health care by firm‘s partnership approach in delivery of medical covers.
University of Nairobi
SubjectProvision of Health Cover
xmlui.dri2xhtml.METS-1.0.item-rightsAttribution-NonCommercial-NoDerivs 3.0 United States
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