Product Strategy, Business Environment and Performance of Curio and Craft Vendors in Nairobi County

Abstract

Residents can profit from visiting the attractions either via straight participation in the business, such as eatery and tour guiding or indirect participation such as produce and vending of craft merchandise (Mason, 2003). Scores of Kenyans get in the trinket trade so as to get an income and their customers usually entail tourists. This study sought to ascertain whether product strategy and business environment impact the performance of curio and craft vendors in Nairobi County. Initial statistics were gathered via the use of controlled survey and data collected was analysed using SPSS (ver. 24). Findings reveal that change in business performance of curio craft traders is dependent on change in product strategies, and increases to with the business environment as the moderating variable. A combined effect of business environment and product strategy, when added on the affiliation linking produce approach and business operation, results to change in the business performance. These results imply that assessment of the business environment and development of new product strategies cumulatively influence the performance of businesses of curio craft vendors in Nairobi County.