The Application of Internet Within the Context of the Five Forces Model in Determining the Nature of Competition in the Commercial Banks in Kenya
View/ Open
Date
2009Author
Kalung’e, Christopher K
Type
ThesisLanguage
enMetadata
Show full item recordAbstract
The banking industry has been at the forefront of change fuelled by technology. Certainly
many banking customers have enjoyed the convenience of supermarket banking and
home banking. Unlike the mainframe environment that was much closed environment,
the internet is designed to be open and approachable, with control and trust resting with
the users. With digital nature of the internet, there is no a physical or geographical
location or boundaries. This means that traditional or time-honored physical security is
no longer much relevant in an environment with no boundaries. This study therefore
sought to establish how internet is affecting the five forces model in the commercial
banks in Kenya
The study was conducted using census survey. The population of interest for this study
comprised all 45 commercial banks Kenya. Primary data was collected using
questionnaires. The questionnaires were administered through “drop and pick” method
and respondents targeted are corporate strategy managers or marketing managers of the
Banks. Data analysis was analyzed using descriptive statistics tools of analysis, such as
mean scores, percentages, and frequencies. Data was then presented using tables and
figures
Citation
MBA ThesisSponsorhip
University of NairobiPublisher
School of business