Strategic Capabilities for Competitive Advantage of Wasili Cab Services

Abstract

Strategic capabilities are essential for the competitive advantage of any organization. The aim of this study was to establish the influence of strategic capabilities on competitive advantage of Wasili cab services. The study was anchored on dynamic capabilities theory and disruptive Innovations Theory. The research design was a case study which used primary data. The research instrument used to collect the data was an interview guide. The data obtained from the interviewees was analyzed qualitatively by the use of content analysis. The study found out that Wasili cab services possesses several strategic capabilities for the purpose of building on its competitive advantage. The study found out that Wasili cabs company has built on its competitive advantage through excellent customer service as a capability strategy. Through excellent customer service the cab company offers quality of service and convenience to its clientele. The study also found out that Wasili cab services had built on its competitive advantage through competitive strategies such as differentiation and affordability. The study also found that Wasili cab services had built on its competitive advantage through market research. The study also found out that Wasili cabs services had built on its competitive advantage through acquisition of information communication technology. Lastly, the study also found out that the cab company built on its competitive advantage through using training as a strategic capability. The study concluded that Wasili cab services has benefitted from the possession of strategic capabilities for competitive purposes. The strategic capabilities have contributed to the success of Wasili cab services. The study concluded that technological innovations played an essential role to the success of Wasili cab services. Technological innovations have enabled the company to reach the customers through different marketing platforms and also enabled employees to do their jobs efficiently and effectively. The study also concluded that excellent customer service has enabled Wasili cabs service to offer quality service and convenience to its clientele. The study also concluded that Wasili cabs service has built on its competitive advantage through differentiation and affordability. The study also concluded that Wasili cabs services company had built on its competitive advantage through carrying out market research. Lastly, the study concluded that Wasili cabs service company has built on its competitive advantage through training. The study recommends that Wasili cab company to continue developing new strategies for the better improvement of clients’ services. The study also recommends that Wasili cabs business to incorporate data protection in its business. Lastly, the study recommends that other cab business should adopt strategic capabilities for them to perform well.