Effects of communication to the efficiency and success of the banking industry in Kenya. a case study of ABC bank Limited
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Date
2003Author
Mulary, Johnstone
Ngugi, Anthony Kiratu
Type
ThesisMetadata
Show full item recordAbstract
The objectives of this study were to identify the effects of communication in relation to
efficiency and success of the banking industry in Kenya. The study also intended to give insights
into the factors that affect communication and their characteristics and also give
recommendations on the way they can be refined.
The primary data was collected by use of structured questionnaire. The target population of the
study was the banking industry in Kenya while the accessible population was Koinange street
branch of ABC bank. The sample comprised twenty employees of the afore named bank.
The data was analyzed by descriptive statistics such as percentages frequencies and chi squire
was used to show dependence valuables.
The study revealed that tools of communication that allow feedback tended to increase clarity in
communication and hence greater efficiency.
The study found out that rising levels of computer usage as a tool of communication in an
organization tended to fractionalize employees. Communication thus becomes more mechanistic
and impersonal. This hinders social interaction which is a vital ingredient of effective
communication.
The study discovered that employee motivation levels have an impact on communication.
The study also discovered that the nature and complexity of the banking task have a linear
relationship with communication.
Lastly the research found out that leadership styles adopted by an organization influences
communication. Lack of communication, Top down manner of communication and improper use
of communication were found to be a big challenge to employee efficiency
Publisher
School of Journalism, University of Nairobi
Description
Post Graduate Diploma in Mass Communication.