Browsing Theses and Dissertations by Author "000f1f1e-2885-422e-85b7-8f13b0f7f69c"
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Strategic Influence of Customer Relationship Management as a Competitive Strategy in Motor Industry in Nairobi County
Munyinyi, Abigael W (University of Nairobi, 2014)Customer relationship management as a competitive strategy is a necessary consideration for a firm to remain ahead in the market place. The motor industry encounters stiff competition as competitive strategy of cost ...