Browsing Theses and Dissertations by Author "c01efcab-d525-4d1f-86ec-d1d2daf47163"
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Event Management Strategy and Brand Performance of Large Alcoholic Beverage Companies in Kenya
Karanja, Pauline W (University of Nairobi, 2016)This study investigates how events management strategy and brand performance have been used in the major alcoholic beverage companies in Kenya. In view of the contributions of the alcoholic beverage companies in Kenya, it ...