Browsing Theses and Dissertations by Title
Now showing items 25379-25398 of 45637
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The influence of manganese and silicon on the precipitation of vanadium carbide in steel
(University of Nairobi,, 1989)Four vacuum-melted steels with a nominal composition of Fe0.12wt.%C0.46wt.%V contained additions of 1.5 wt.% Mn (steel B), 0.3 wt.% Si (steel C) and 1.5 wt.% Mn and 0.3 wt.% Si (steel D). Steel A, with no manganese or ... -
Influence of manpower outsourcing on electricity supply to customers: A case of Kenya Power and Lighting company, Eldoret West Sub county, Kenya
(University of Nairobi, 2015)Companies have always sought ways to gain quality service delivery as an improvement of past poor services; one avenue that firms have pursued to improve their service quality position in this new business environment ... -
Influence of manpower planning on employee turnover in public institutions: the case of the University of Nairobi, Kenya
(University of Nairobi, Kenya, 2011)This study focused on the influence of manpower planning on employee turnover at the University of Nairobi. This facility is the largest public university in Kenya and one of the largest in Africa with over 52,000 students ... -
Influence of Manufacturing Strategy on Financial Performance of Manufacturing Firms in Kenya.
(University of Nairobi, 2018)The objective of the research is to determine the influence of manufacturing strategy on financial performance, for manufacturing firms in Kenya. This was due to the need to examine the influence of the manufacturing ... -
The Influence Of Market Orientation On The Choice Of A Shipping Line By Fruit Exporters Of Refrigerated Cargo In Kenya
(University of Nairobi, 2015)The broad objectives of this study were to assess the influence of market orientation on the choice of a shipping line by fruit exporters of refrigerated cargo in Kenya. Three specific objectives were pursued, to establish ... -
Influence of Market Penetration Strategies on Organizational Growth in the Steel Industry in Kenya
(university of nairobi, 2018)products offered are similar in nature and the nature of competitive rivalry is high. In these kinds of industries, firms that try to gain large market share make high returns and strive to survive and grow must develop ... -
The Influence of Marketing Communication Practices on the Performance of Insurance Companies in Kenya
(University Of Nairobi, 2015)In the emerging dynamism of the business environment, no successful organization can afford to overlook marketing. It has become essential to use all the resources and practices that marketing offers to survive and succeed ... -
The influence of marketing communication tools on student enrollment in private universities in Kenya
(University of Nairobi, 2015)The study objective is to the influence of marketing communication tools on student enrollment in private universities in Kenya. The study used the descriptive research design. The study used questionnaires as data ... -
Influence of Marketing Communication Tools on Students Enrollment for Selected Programs at Kasneb Nairobi County
(University of Nairobi, 2018)The objective of this study was to establish the influence of marketing communication tools on students’ enrolment for selected programs at KASNEB within the county of Nairobi. Descriptive research design was adopted on ... -
Influence of Marketing Innovations on the Performance of Soapstone Small and Medium Enterprises in Kisii County
(University of Nairobi, 2017)The ability of a firm to proactively respond to the market place changes arising out of the customer demands, changes policies and regulations will determine its capacity to survive. Marketing innovation is one of the ... -
Influence of Marketing Mix Elements on Consumer Purchase Behaviour of Smart Home Appliances in Kenyan Retail Outlets
(university of nairobi, 2022)Customers are always rational in choosing items for consumption. Organizations are on the other hand careful to understand the consumers behavior in order for them to achieve a competitive advantage in the market. This ... -
Influence of marketing mix on consumer brand preference
(School of Business, University of Nairobi, 2011-10)Kenya’s smartphone market is growing very fast, changing with the global trends in the industry. The market has become a battle field of marketing activities by brands such as Samsung, IDEOS, LG, HTC among others. In this ... -
Influence of Marketing Mix on Medical Doctors’choice of Prescription Drugs in Nairobi
(2006-09)Most studies in the pharmaceutical industry have been on aspects of marketing like promotion, perception and distribution intensity. None of the above studies focused on the influence of marketing mix on doctors, choice ... -
The Influence of Marketing Mix Strategies on Customer Loyalty in Fast Food Restaurants in Nairobi, Kenya
(University of Nairobi, 2016)Fast food sector in Kenya are found in major streets in key cities and it mostly targets the middle class which is growing in the economy. The fast-food industry in Kenya, just like in other countries, is built around a ... -
The Influence of Marketing Mix Variables on Consumer Buying Behavior of Insecticides Treated Bed Nets in Nairobi County
(University of Nairobi, 2014-11)Promoting and advocating for the use of long lasting insecticidal nets (LLINs), otherwise known as treated bed nets, is of great importance since they have the potential for protecting human beings against mosquito bites ... -
Influence of Marketing Practices and Business Environment on Performance of Alcoholic Beverage Companies in Nairobi
(University of Nairobi, 2015)This study sort to determine the influence of marketing practices and business environment on performance of the alcohol beverage companies in Nairobi. Marketing practices and business environment play a great role on ... -
Influence Of Marketing Practices On Performance Of Restaurants In Kileleshwa, Nairobi County
(University of Nairobi, 2019)The objective of this study was to establish the relationship between marketing practices and performance of restaurants in Kileleshwa. The population comprised of 58 restaurants in this geographical area. This was a census ... -
The Influence of Marketing Strategies in Purchase Behavior in the Insurance Industry: a Case Study of Jubilee Insurance
(University of Nairobi, 2015)The main purpose for this research was to investigate on the influence of marketing strategies on purchase behavior in the insurance industry. Marketing strategy is the fundamental goal of increasing sales and achieving ... -
Influence of marketing strategies on attraction of international customers in the hotel industry in Nairobi, Kenya
(University of Nairobi, 2014)The study sought to establish marketing strategies adopted by hotels in nairobi county as well as their attraction of international customers. The study objective was to establish the marketing strategies adopted by ... -
Influence of Marketing Strategies on Competitiveness of Pz Cussons East Africa Limited
(University of Nairobi, 2019)The objective of this research was to establish influence of marketing strategies on competiveness of PZ Cussons East Africa Limited. The research sought to identify marketing strategies implemented by PZ Cussons East ...
