Browsing Theses and Dissertations by Title
Now showing items 25419-25438 of 45686
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Influence of Marketing Mix on Medical Doctors’choice of Prescription Drugs in Nairobi
(2006-09)Most studies in the pharmaceutical industry have been on aspects of marketing like promotion, perception and distribution intensity. None of the above studies focused on the influence of marketing mix on doctors, choice ... -
The Influence of Marketing Mix Strategies on Customer Loyalty in Fast Food Restaurants in Nairobi, Kenya
(University of Nairobi, 2016)Fast food sector in Kenya are found in major streets in key cities and it mostly targets the middle class which is growing in the economy. The fast-food industry in Kenya, just like in other countries, is built around a ... -
The Influence of Marketing Mix Variables on Consumer Buying Behavior of Insecticides Treated Bed Nets in Nairobi County
(University of Nairobi, 2014-11)Promoting and advocating for the use of long lasting insecticidal nets (LLINs), otherwise known as treated bed nets, is of great importance since they have the potential for protecting human beings against mosquito bites ... -
Influence of Marketing Practices and Business Environment on Performance of Alcoholic Beverage Companies in Nairobi
(University of Nairobi, 2015)This study sort to determine the influence of marketing practices and business environment on performance of the alcohol beverage companies in Nairobi. Marketing practices and business environment play a great role on ... -
Influence Of Marketing Practices On Performance Of Restaurants In Kileleshwa, Nairobi County
(University of Nairobi, 2019)The objective of this study was to establish the relationship between marketing practices and performance of restaurants in Kileleshwa. The population comprised of 58 restaurants in this geographical area. This was a census ... -
The Influence of Marketing Strategies in Purchase Behavior in the Insurance Industry: a Case Study of Jubilee Insurance
(University of Nairobi, 2015)The main purpose for this research was to investigate on the influence of marketing strategies on purchase behavior in the insurance industry. Marketing strategy is the fundamental goal of increasing sales and achieving ... -
Influence of marketing strategies on attraction of international customers in the hotel industry in Nairobi, Kenya
(University of Nairobi, 2014)The study sought to establish marketing strategies adopted by hotels in nairobi county as well as their attraction of international customers. The study objective was to establish the marketing strategies adopted by ... -
Influence of Marketing Strategies on Competitiveness of Pz Cussons East Africa Limited
(University of Nairobi, 2019)The objective of this research was to establish influence of marketing strategies on competiveness of PZ Cussons East Africa Limited. The research sought to identify marketing strategies implemented by PZ Cussons East ... -
Influence Of Marketing Strategies On Customer Retention In Fast Moving Consumer Goods Companies:a Case Of Kenchic Processing Plant Limited In Kiambu County, Kenya.
(University of Nairobi, 2018)Kenchic has been n market leader for years, the reports for financial year 2015-2016 the market share was 78% in but in 2017-2018 the market share reduced to 62%. This state of affairs is indeed alarming, various factors ... -
Influence of marketing strategies on growth of Microfinance Institutions in Kenya
(University of Nairobi, 2017)The purpose of this study was to establish the influence of marketing strategies on growth of micro finance institutions in Kenya. This study undertook a descriptive survey of the thirteen micro-finance institutions in ... -
The Influence of Marketing Strategies on Growth of Small and Medium Business in Air Travel Agencies in Nairobi County in Kenya
(University of Nairobi, 2015)The main aim of the study was to investigate the influence of marketing strategies on the growth of small and medium business in air travel agencies in Nairobi City County in Kenya. The contribution of marketing strategy ... -
Influence of Marketing Strategies on Implementation of Weather Index in Insurance Companies in Kenya
(University of Nairobi, 2020)Weather Index Insurance is a financial product associated with weather index and correlated to local yields. The contracts for this product are founded on specific perils or events like flood and/or drought that are observed ... -
Influence of Marketing Strategies on Performance of Real Estate Business in Namobi, Kenya
(Universty of Nairobi, 2013)Due to competitions and changing business environment in the domestic and global markets, strategies have remained the only strategic tool that companies adopt to realize success in the market. To survive and perform in ... -
Influence of Marketing Strategies on Performance of Strathmore University, Kenya
(University of Nairobi, 2018)The general objective of the study was to determine the effect of marketing strategies on performance of Strathmore University. Specifically, the study sought to determine the marketing strategies adopted by Strathmore ... -
The influence of marketing strategies on popularity of Toyota and Nissan brands in Kenya
(School of business,University of Nairobi, 2009)The environment under which organizations operate is often rapidly changing and is being shaped by several forces such as globalization, deregulation, technology advancement and privatization. As a result of these forces ... -
Influence of Mass Media on Contraceptive Use Among Kenyan Women
(University of Nairobi, 2015)The objective of the study was to establish the relationship between mass media and modern contraceptive use among women in Kenya. Data drawn from the 2008/09 KDHS was used and 5679 women of reproductive age provided the ... -
Influence of material and social reinforcers on mathematics performance in pre-schools in Mirangine District, Kenya
(University of Nairobi, Kenya, 2012)The purpose of this study was to investigate influence of material and social reinforcers on mathematics performance in preschools in Mirangine district. Four research questions were formulated to guide the study. These ... -
Influence of Maternal Education on Fertility in Kenya
(University of Nairobi, 2007) -
Influence Of Maternal Level Of Education On Child Mortality: A Case Study Of Kinango Division Of Coast
(University of Nairobi, 2008-06)The central concern of this study was to explore how the level of maternal education influences under five child survivals. Statistics across the world including the Kenya Demographic Health Survey (2003) show a strong ... -
Influence Of Maternal Nurturing Capacity On Child Survival: A Case Of Compassion International Child Development Programs In Samburu County, Kenya
(University of Nairobi, 2014)This study examines the influence of maternal nurturing capacity on child survival in Samburu County in Northern Kenya. It utilized an ethnographic descriptive study design to examine the influence of maternal knowledge, ...
