Browsing Theses and Dissertations by Author "Babu, Michael H"
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Factors that influence new product development decisions in the textbook publishing industry: The case study of the Kenya literature bureau
Babu, Michael H (university of Nairobi, 2011-10)This study investigated the factors that influence new product development (NPD) decisions in the textbook publishing industry with special reference to Kenya Literature Bureau (KLB), a governmental profit-oriented ...