Browsing Theses and Dissertations by Author "Irungu, JW"
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The role of Explicatures and Implicatures in advertising discourse: a comparative between Gikuyu and English using relevance theory
Irungu, JW (University of Nairobi, Kenya, 2011)This study is an analysis of the difference between Gikuyu and English advertising discourse. The argument of the study is based on some notions of Relevance theory namely explicatures and implicatures. The study will also ...