Browsing Theses and Dissertations by Subject "Push and Pull Marketing Strategies"
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Effectiveness of Push and Pull Marketing Strategies in the Sales and Marketing of Over the Counter Healthcare Products by Large Pharmaceutical Distributors in Nairobi
(University of Nairobi, 2017)The aim of this study was to determine the effectiveness of the push and pull marketing strategies in the sales and marketing of over the counter healthcare products by large pharmaceutical distributors in Nairobi. The ...