Browsing Theses and Dissertations by Subject "Value added services"

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    • Mobile value added services adoption and customer stickiness in Kenya 

      Kinyanjui, Josephat K (School of Business, University of Nairobi, 2012-10)
      The purpose for this study was to address mobile value added services adoption and customer stickiness in Kenya. The objectives of study were; to determine the respondents’ awareness of mobile value added services; to ...