Now showing items 1-5 of 5
A survey of the product diversification strategies adopted by firms in the banking industry in Kenya
The banking industry in Kenya faces diverse challenges. One of the major challenges is the dynamic competitive environment in which they operate. This has compelled the banks to use various growth strategies like product ...
The response of National Bank of Kenya limited to the challenge of non-performing loans
All firms exist in a complex network of environmental forces, which are so dynamic that they continuously present threats and opportunities. Consequently, all firms have to continuously monitor and adapt to the environment. ...
Kenya’s implementation of AGOA
In this project, the researcher assesses the impact of the implementation of the Africa Growth Opportunity Act (AGOA) initiative by the American government to Sub- Saharan African countries as a whole with a bias to the ...
Strategy implementation challenges of firms in the packaging industry in Nairobi.
This is a management research study, with special focus on strategy implementation challenges and strategies used in dealing with challenges encountered during strategy implementation, by packaging firms in Nairobi. ...
Challenges facing the Kenyan tea industry in exporting of value-added (Branded) tea
The broad objective of the study was to establish the challenges facing the Kenyan tea industry in exporting of value-added (branded) tea. The study further sought to establish the extent of world market access and ...