Responses of Kenya Wildlife Service to increased competition in the tourism industry.
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Date
2006-09Author
Lesiyampe, Leresian R
Type
ThesisLanguage
enMetadata
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Kenya's tourism industry continues to grapple with uncertainties that have dogged the
country for some time. Competition in the tourism industry has increased over the
years. This is in line with world trends of competition. In deed, gone are the days of
protected markets and dominant market positions. Instead, markets have been opened
up thus inviting many players that offer the customer wider choice. In such
circumstances, it is for the organization to be ahead of the environmental
developments in the industry for it to realize success. This case study sought to
establish the responses that the KWS has adopted to cope with increased competition.
Data for this study was pnmary, collected by the researcher through personal
interviews both at corporate and functional levels of management at KWS. These
included the director, deputy directors and senior management officers at the
organization. A total number of 45 members of the management team were
intervi ewed.
Findings from the study indicated that the response strategies have been reactive in
nature. For the organization to achieve a competitive advantage, there is need for a
proactive business approach to be adopted. The organization needs to formulate
suitable competitive strategies to defend its market share and realize success in the
tourism industry.
The study recommends that a study should be carried out to find how effective these
adopted responses are in ensuring that the KWS achieves its vision as world-class
conservation and Tourism body.
Citation
Masters thesis University of Nairobi (2006)Publisher
University of Nairobi. School of Business Studies
Description
Degree of Master of Business Administration