Supply chain performance measurement in the aviation industry: a case study of Kenya airways ltd
Abstract
This research work sought to explore the Supply Chain Performance Measurement
in the Aviation Industry. The key objectives of the study were, to establish the supply
chain performance measures used by the company and to determine the challenges
encountered in supply chain performance measurement. The study was conducted
at Kenya Airways Ltd. Primary data was collected through the use of a structured
questionnaire, and subsequently analysed using descriptive statistics, mainly the
mean.
The research findings indicate that the company measures several dimensions of
performance within their supply chain. Major dimensions measured include, Quality,
Effectiveness of the procurement activities, Stock turnover, Number of Supplies
rejections, Cost, Flexibility, among others. These dimensions are measured
regularly, and the results obtained communicated to the internal channel members,
as well as the company's suppliers.
The research findings reveal a growing application of the concept of supply chain
and its management in the company. As competition, globalisation and technological
advancements continue to affect how business is done; every effort should be
geared towards ways of saving on costs. There is need to explore the benefits of
having an integrated supply chain as a form of gaining competitive advantage. In
addition, as the concept of supply chain gains prominence, the company needs to
improve awareness across the entire company in order to sensitise chain members
on the role they play in having an effective and efficient supply chain. Some of the
challenges to effective supply chain performance measurement are internal factors
that can be effectively addressed through improved communication and
consultations. The external challenges to effective supply chain performance
measurement should however be addressed through constant consultation with
external chain members.
Citation
A Management Research Project Report Submitted in Partial Fulfillment for the Requirements of the Degree of Masters of Business Administration (MBA), School Of Business, University Of NairobiPublisher
Business Administration