dc.contributor.author | Maina, Fredrick N | |
dc.date.accessioned | 2013-05-15T12:42:48Z | |
dc.date.available | 2013-05-15T12:42:48Z | |
dc.date.issued | 2009-10 | |
dc.identifier.citation | Masters Of Business Administration (MBA) Degree | en |
dc.identifier.uri | http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/23235 | |
dc.description | A Management Research Project Submitted In Partial Fulfilment Of The
Requirements Of The Degree Of Masters Of Business Administration (MBA)
School of Business, University of Nairobi | en |
dc.description.abstract | This research project examines the strategic management practices in Pan Africa Life.
Strategic management is a broad activity that encompasses developing strategy,
putting strategy into action and modifying strategy or its implementation to ensure
that the desired results are achieved. The insurance industry in Kenya is currently
experiencing fast growth which has brought about unprecedented competition in the
industry.
The objective of the study was to determine the Strategic management practices
adopted by Pan Africa Life Assurance Ltd and the challenges the organisation
encountered ill the strategic management process.The design of this study was a
case study. The population of this study was seventeen senior managers in the
company.This being a case study, no sampling procedure was required. Data was
collected using semi-structured questionnaires and was analyzed using descriptive
statistics, The data was coded and entered into a spreadsheet and analyzed using
Statistical Package for Social Sciences and excel packages.
From the findings, the study found that Pan Africa LifeAssurance practices Strategic
Management Practices. It may be necessary to establish if education levels of senior
managers affect strategic management practices in the company_ A study could also
be done to establish the extent to which the size of or level of operations of
individual insurance companies affects strategic management practices in the
industry. The researcher highly recommends strategic management practices as a
process of specifying the organization's objectives, developing policies and plans
and for the company to achieve this, strategic management practices should be
highly implemented in the organization. | en |
dc.language.iso | en | en |
dc.title | Strategic management practices at Pan Africa Life Assurance Limited | en |
dc.type | Thesis | en |
local.publisher | School of Business | en |