Strategy implementation challenges at premier cookies limited
Abstract
Strategy implementation is the most challenging strategic management process. This is
because a firm's strategy is implemented in a changing environment which poses various
challenges and this is why according to some scholars very few formulated strategies are
successfully implemented. This means that every organization operates in a market and
business climate that is changing to one degree or another and that in turn requires internal
operating responses and behaviours. Strategies may become obsolete as the firm's internal
and external environments change.
This research project focused on two objectives; establishing the strategy implementation
challenges the company under study (Premier Cookies Limited) faces and determining the
measures the company takes to cope with these challenges. Data was collected using the
interview method and analysed using content analysis.
The findings were that this company like any other operating in a turbulent environment
faced certain challenges while implementing its strategy. These challenges are both internal
and external. The internal challenges are mostly as a result of inadequate resources and
inappropriate institutions whereas the external challenges are as a result of stakeholder
pressures, political instability and economic crisis.
The study established that the company tries to use certain measures to cope with these
challenges though the study noted that enough was not being done. The study gives some
important recommendations that would be a great help to the company in trying to implement
its strategy successfully.
This study was not without its limitations and these are highlighted in the last chapter
together with some suggested recommendations for further study.
Citation
Masters of business administrationSponsorhip
University of NairobiPublisher
School of business,University of Nairobi