Social Responsibility: Attitude and Awareness of Executives of Medium Scale Manufacturing Firms in Nairobi
Abstract
This study sought to determine four objectives in relation to the concept of
social responsibility of business. First, it sought to determine the extent to which
executives in medium scale manufacturing firms are aware of basic issues in the
concept of social responsibility. Secondly, it sought to determine the attitude of
executives toward social responsibility. Thirdly, it sought to determine the extent to
which medium scale manufacturing firms have implemented social responsibility.
Fourthly, the study sought to determine whether extent of implementation of social
responsibility is related to the level of awareness and attitude. The study also
sought to determine barriers to the implementation of social responsibility.
The population of interest included all medium scale manufacturing firms in
Nairobi. The information sought in the study was collected using a questionnaire.
Twenty six executives from various medium scale manufacturing firms completed
the questionnaire.
In regard to the issue of executives awareness of the social responsibility
concept, it was found that executives in medium scale manufacturing firms were
generally aware of basic issues of social responsibility concept.
Concerning the attitude toward social responsibility, it was found that
execullvee in medium scele manufacturing firms, In generai had positive attitude,
although it was weak. .
As far as impleme.ntation of social responsibility is concerned, prevention of
pollution was found to be the most implemented aspect of social responsibility.
Eighty-five percent of the companies we [e.found to have implemented it.
In relation to the extent of relationship between implementation and attitude,
it was found out that there was a strong association between them. On the
relationship between implementation and awareness, there was found also a strong
association.
In regard to the barriers of implementation, lack of financial resources and
competition were found to be the major barriers. They were cited by ninety and
eighty two percent of respondents respectively.
Citation
Master of Business and Administration,Publisher
University of Nairobi