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    • Customer relationship management and competitiveness of commercial banks in Kenya 

      Thuo, J. Kuria; Kibera, F.N; K’Obonyo, P.O; Wainaina, Gituro (Department of Business Management Masinde Muliro University of Science and TechnologyProfessor of Strategic Marketing School of Business, University of NairobiAssociate Professor of Management School of Business, University of NairobiSchool of Business, University of Nairobi, 2007)
      Customer Relationship Management (CRM), also referred to as Relationship Marketing, is heralded by some marketing academics and practitioners as the new paradigm of marketing. However, despite the intense growth in the ...