The Role of Broadcast Media in Promoting Peace and Cohesion in Society: the Case of Pamoja Fm Community Radio in Kibera, Nairobi
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Date
2013Author
Mutungi, Christopher
Type
ThesisLanguage
enMetadata
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This study explores the role of community radio in promoting peace and
cohesion in society. The study focuses on the extent to which Pamoja radio in
kibera promotes peace activities in the community. This was informed by the
realization that Kibera is a large informal settlement hosting various
communities with the potential for conflict as evidenced in studies published
earlier ..
The findings of the investigation revealed that the community radio is an
invaluable communication channel in addressing peace and development in
any society. The study established that, despite the perceived potential of the
community radio in promoting peace and consequently development, there
are inherent challenges that hamper their effectiveness. The main challenge
facing community radio stations is lack of requisite financial resources.
In light of the foregoing and based on the conclusions drawn from the study
findings, the community needs to be involved structurally in the management
and programming of the community radio content
On financial sustainability, it is recommended community radio stations
should identify and establish strategic partnerships with potential sponsors
including the Government and locally-based NGOs. Community stations
should explore more proactive marketing and publicity approaches that will
provide access to potential sponsors.
Citation
Christopher Mutungi (2013). The Role of Broadcast Media In Promoting Peace and Cohesion In Society: The Case of Pamoja FM Community Radio In Kibera, Nairobi. Masters Degree in Communication StudiesPublisher
University of Nairobi