Consumer attitudes towards marketing : a survey of Nairobi's middle socio-economic class
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Date
1997Author
Ang'awa, Meshack A S
Type
ThesisLanguage
enMetadata
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The study comprising this project,investigated consumer' attitudes towards marketing.This was achieved via the four marketing areas of Product;Price;Promotion; and Place (distribution).
The need for the study arose from the fact that various social commentators have vastly different views on social worth of marketing literature today shows.
Citation
CHSSPublisher
University of Nairobi