Browsing Journal Articles by Author "La Barre, K"
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Patterns of puffery: an analysis of non-fiction blurbs
Cronin, B; La Barre, K (University of Nairobi, 2005)The blurb is a paratextual element which has not previously been subjected to systematic analysis. We describe the nature and purpose of this publishing epiphenomenon, highlight some of the related marketing issues ...