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Analysis of retail marketing strategies on Organizational competitiveness
(2013-01)
The purpose of this study was to analyze retail marketing strategies on organizational competitiveness. The study attempted to examine the strategies that have been applied and adopted by the retail companies elsewhere in ...
Effect of the Youth Enterprise Development Fund on Youth Enterprises in Kenya
(2011)
This study sought to determine the effect of the Youth Enterprise Development Fund (YEDF) on youth enterprises. The study location was in Siaya County, Kenya and stratified random sampling was used to select 28 financiers ...
Strategies Adopted by Multinational Corporations to Cope with Competition in Kenya
(2012)
Multinational corporations (MNCs) operate in a global environment unfamiliar in
political, economic, social, cultural, technological and legal aspects. Increased
competition among multinational corporations and the entry ...
An Investigation into the Effect of Management Factors on Performance of (Micro, Small and Medium Enterprises) in Kenya
(2010-11)
This article forms part of the result of a doctoral study on business enterprises focusing on the Micro, Small and
Medium Enterprises (MSMEs) in Kenya. The primary aim was to critically investigate the management ...