Strategic Responses Adopted by Non-governmental Organizations Dealing With HIV/AIDS to Environmental Influences in Kenya
Abstract
The GOK developed the first Kenya National HIV/AIDS Strategic Plan (KNASP) for
2000-2005, establishing a response to the epidemic in partnership with all stakeholders,
including civil society, private sector and development partners. As a multidimensional
concept, strategy has been defined differently by different scholars. In the macroenvironment,
an understanding of political, economic, social, technological,
environmental and legal (PESTEL) influences can provide an overall picture of the
variety of forces at work around an organization. In NP organizations, stakeholders
generally have a greater importance than is the case with commercial businesses since
they often have complex inter-organizational relationships with NP‟s and many are
intimately involved in the achievement of organizational goals. This study sought to
determine key environmental influences on Non-Governmental Organizations dealing
with HIV/AIDS in Kenya, determine strategic responses to key environmental influences
by Non-Governmental Organizations dealing with HIV/AIDS in Kenya and determine
operational responses to key environmental influences by NGOs dealing with HIV/AIDS
in Kenya. The research design adopted was a cross-sectional sample survey. Semi
structured questionnaires were used to collect data. Descriptive statistics was used to
summarize raw data after coding. A Pearson‟s chi square test was applied at 95%
Confidence Interval with a p value of 0.05. In the study, 92% of the respondents were of
the opinion that Economic factors generate strategic responses in their organizations,
while 8% reported that Economic factors do not generate strategic responses in the
organizations that they represented.
Publisher
University of Nairobi