Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Title
Now showing items 12706-12725 of 24440
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Influence of brand personality on Glaxosmithkline products in Nairobi
(School of Business, University of Nairobi, 2011-11)The proliferation of assorted brands of toothpaste products in the country has led to cut-throat competition for increased market share being witnessed among the operators in the toothpaste industry. When competition is ... -
Influence of brand symbols on brand Preference for consumers of Kenya breweries Limited products in Nairobi
(School of Business ( SOB ), 2002)In recent time, many organizations have made modifications to the brand symbols used in their brands, and this has been driven by various factors, among them, the ever increasing alternatives for consumers to choose from, ... -
The influence of branding on employee attitude and perceptions in the banking industry in Kenya a case study of four banks
(University of NairobiSchool of Business, University of Nairobi, 2005-09)The objective of branding is profit oriented and customer focused. It is a widely accepted theory in marketing that a brand is owned by the external customer because brand equity must be based partly on the values and ... -
The influence of branding strategy on financial performance of commercial banks in Kenya
(University of Nairobi, 2015)The purpose of this study was to establish the influence of branding strategies on financial performance among commercial banks in Kenya. The study had two specific objectives: To establish branding strategies adopted by ... -
Influence Of Business Associations Services On The Growth Of Micro And Small Enterprises: A Case Of Starehe Sub County, Nairobi County, Kenya
(University of Nairobi, 2016)According to the Sessional paper No. 2 of 2005 on growth and development of micro and small enterprises in Kenya, only seventeen percent of small and medium firms grow out of micro firms. This is a real cause of concern ... -
The Influence of Business Environment on Strategies Adopted by International Audit Firms in Kenya
(University of Nairobi, 2017)Firms are environment dependent and environment serving. Any significant change in the environment triggers changes in strategy hence change in organizational structure through the acquisition of relevant new skills to ... -
The Influence of Business Intelligence Technology on Marketing Strategy of Large Supermarkets in Nairobi
(University of Nairobi, 2017)Business Intelligence technology is a recent development in business decision-making, both strategic and tactical, and a key driver of profitability. Critical corporate decisions are now grounded on empirical data which ... -
The Influence of Business Process Re-engineering on Customer Satisfaction in Kenya Power and Lighting Company Limited
(University of Nairobi, Kenya, 2010)The business environment is rapidly changing and thus the long experienced incremental change cannot apply anymore and also the old ways of managing no longer work. Consequently, there is need to not only manage change but ... -
Influence of Business Strategies and Information Systems on the Performance of Top 100 Smes in Kenya
(University of Nairobi, 2016)SMEs have defined the economies life line in Kenya, since they contribute massively in the country‟s GDP. The survival and existence of SMEs is largely contributed by the decisions made by the owners or managers in charge. ... -
The influence of business strategies on the perfomance of small and medium enterprises in Nairobi county, Kenya
(University of Nairobi, 2014)This study had set out to establish the influence of business strategies on the performance of Small Medium Enterprises (SME’s) in Nairobi City County. The study had also set out to determine the business strategies ... -
Influence of Business Strategies on the Performance of Telecommunication Companies in Kenya
(University of Nairobi, 2015)The context of the study was telecommunication companies; the objective was to establish the influence of business strategies on performance of telecommunication companies in Kenya. It was guided by the following research ... -
Influence of buyer-seller relationships on supply chain performance in the banking industry. A case of co-operative bank of Kenya
(University of Nairobi, 2015)Several empirical studies conducted support that buyer-seller relationships have a positive effect on a firm‟s financial performance. Firms engaged in long-term relationship with their customers achieve higher profitability ... -
The Influence of Capital Resources on Performance of Police Officers in Starehe Division, Nairobi County - Kenya
(University of Nairobi, 2016)The purpose of this study was to evaluate the influence of capital resources of performance of police officers in Starehe Division, Nairobi County in Kenya. Capital resources are all assets available to the police officers ... -
Influence of Cash and Voucher Modality on Food Security: a Case of World Food Program Somalia
(University of Nairobi, 2015)The Strategic plan 2008–2011 expanded the role of WFP from food aid to food assistance, introducing a more varied toolbox of responses, including cash and vouchers. This expansion in the available resource transfer ... -
Influence of cash transfer programmes for orphans and vulnerable children in public primary Schools in Kwale county, Kenya.
(University of Nairobi, 2015)Convention on the Rights of the Child states that every child has the right to the enjoyment of the highest attainable standard of health and the right to a standard of living adequate for the child‟s physical, mental, ... -
Influence of cash transfer strategy on family based care of orphaned and vulnerable children: a case of Meru North District, Eastern Province, Kenya
(University of Nairobi, Kenya, 2010)Many households today are hosting orphans and vulnerable children mainly orphaned due to rampage of HI V IAIDS besides other causes. Poverty has made caring of orphans by relatives a tall undertaking and has resulted to ... -
Influence of cash transfers programme on access to education among orphans and vulnerable children in Kwale District, Kenya
(University of Nairobi, Kenya, 2010)The focus of this study was to determine the influence of the cash transfers programme on access to education among orphans and vulnerable children in Kwale district. In this regard the study was guided by the following ... -
Influence of Celebrity Endorsement of Smartphones in Creating Customer Loyalty Among University Youth in Nairobi
(University of Nairobi, 2016)The main focus of this study is Celebrity endorsement. The subject of the study is local and international celebrities whose attributes are used for their endorsement effect on customer loyalty for smart-phone brands. ... -
The Influence of celebrity endorsement on consumer behavior amongst the middle class residents of Nairobi Kenya
(University of NairobiSchool of Business, 2013-11)Celebrity endorsements appear to be a very popular advertising tool in the modern day marketing. They help in making a product visible or any new brand a visible brand by affecting consumer’s pre purchase attitude. The ... -
The Influence of Celebrity Endorsement on Customers Purchasing Decisions of Fast Moving Consumers' Goods Among Low and Middle Social Class in Nairobi County, Kenya
(University of Nairobi, 2017)Celebrity endorsements are new paradigm in the advertising in the recent marketing environment. These types of advertising make a product visible by affecting consumers’ pre purchase attitude. The attitude from the consumers ...
