Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Title
Now showing items 23986-24005 of 24440
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Use of Hospital Management Information Systems Among Healthcare Workers at Kenyatta National and Mater Hospitals
(University of Nairobi, 2015)Health decision making is critically dependent on accurate, timely and reliable information. There is evidence to indicate that most of the national and sub-national health information systems fail in providing much needed ... -
The use of incentive marketing in the promotion of domestic tourism - the case of accommodation establishments in Kenya
(School of Business, University of Nairobi, 2004-09)Kenya has depended on earnings from international tourism but this revenue has been declining since 1994. Reasonsfor decline have been due to insecurity, global terrorism and competition from other destinations such as ... -
The Use of Information and Communications Technology in Marketing Financial Products: Case Study of Agricultural Finance Corporation
(University of Nairobi, 2013)Corporation (AFC) uses information technology in marketing its financial products. The research study adopted a descriptive cross-sectional research design. The target population of the study was 310 staffs of Agriculture ... -
The Use Of Information Communication Technology And Performance Of Micro And Small Enterprises In Kenya: A Case Study Of Selected Smes In Isiolo County
(University of Nairobi, 2018)Small and Medium Enterprises (SMES) are enterprises in both formal and Informal sectors employing 5-99 fulltime employees. SMEs cut across all sectors of the economy, providing a prolific source of employment, income, and ... -
The Use of Information Technology as a Facilitator of Business Process Re-engineering: the Case of Bidco Oil Refineries Limited
(University of NairobiSchool of Business, University of Nairobi, 2003)In the past, companies used information technology to mechanize the way they did their business. The existing processes were kept intact and computers were used simply to speed them up. But as Reynolds (1995) observes, the ... -
Use of Information Technology in Capacity Building: an Evaluation of Computer-based Training in Substance Use Disorders in Kenya
(University of Nairobi, 2014-10)The purpose of this study was to evaluate the effectiveness of computer based learning in mental health training in Kenya. The study used Computer Based Learning (CBL) as a tool to build the capacity of health care workers ... -
The Use of Internet Advertising by the Kenyan Mobile Telephone Industry
(University of NairobiSchool of Business, 2012-10)Advertising models are now changing from 'interruptive marketing' to ‘engagement marketing’, which promotes interactivity and dialogue between brands and audience. Companies use internet advertising, which allows for chats, ... -
The Use of Internet Marketing by Firms in the Motor Industry in Kenya
(University of NairobiSchool of Business, 2007-09)Kenya's Motor Industry is regaining its impetus after a slump in the 1990's. Studies on Internet Marketing have been conducted by Muthuri (2001), Musembi (2001), Odiko (2003), Nyingi (2003) and covered fields such as ... -
The Use Of Interpersonal Communication In Promoting Maternal And Child Survival In West Pokot County, Kenya
(University of Nairobi, 2018)This study investigated the use of interpersonal communication in promoting maternal and child survival in West Pokot County, Kenya. Maternal and child mortality rate in West Pokot County has been above the country’s ... -
Use of language in sports headlines reporting soccer in Kenya
(University of Nairobi, 2015-09)The main aim of the study was to establish what language is being used by newspaper headlines of stories reporting soccer in Kenya.The objective was to establish the use of metaphorical language with a theme of war in the ... -
The use of law in the process of colonization
(University of NairobiDepartment of Arts, University of Dar es Salaam, 1993) -
The use of market segmentation as a strategic management tool by commercial banks in Kenya
(School of Business, 2012-10)Strategic management seeks to coordinate and integrate the activities of the various functional areas of a business in order to achieve long-term organizational objectives. Segmentation is central to strategy because ... -
Use of media in resolving conflicts in Kenyan boys schools: a case study of Nairobi province
(University of Nairobi, Kenya, 2010)The study aimed at finding out the use of media in resolving conflict in Kenyan boys' schools. It was established that communication was vital within the process of curbing unrest in schools. There is a direct relationship ... -
The Use Of Metaphors In Advertising
(University of Nairobi, 2019)The study investigated the use of metaphors in food and drinks advertising slogans. These metaphors were analyzed using the conceptual metaphor theory which was developed by researchers in the field of cognitive linguistics. ... -
The Use of Metaphors in Kenyan Business Media Discourse: a Cmt Analysis
(University of Nairobi, 2021)This research project discusses and describes conceptual metaphors found in Kenyan business media discourse. The theory that has guided this study is the Conceptual Metaphor Theory (CMT) that argues that people think in ... -
Use of Military Power: a Comparative Study of Democratic and Autocratic States
(University of Nairobi, 2014)The successful application of national power lies in determining and utilizing the most appropriate mix of the instruments of national power to achieve a desired outcome or end state. And the principal instruments of ... -
The Use of Mobile and Web-based Innovations for Extension Service by Smallholder Farmers of Githunguri Dairy Farmers Cooperative Society
(University of Nairobi, 2018)This study was guided by a conceptual framework that relied on the theory of diffusion of innovations and the bass forecasting model to establish if mobile and web-based innovations were in use by smallholder dairy farmers ... -
Use of Mobile Applications to Gain Sustainable Competitive Advantage at the Kenya Medical Supplies Authority (Kemsa)
(University of Nairobi,School of Business, 2013)This study sought to establish whether use of mobile applications yields competitive advantage in the form of customer retention. It was a cross sectional exploratory study that used data collected through a self-administered ... -
The Use of Monetary Targeting as a Strategy of Monetary Management in Kenya
(Univesity of NairobiSchool of Bussiness, 1991)The purpose of this thesis is to investigate the process and some issues relating to monetary policy practice in Kenya since 1963. The main issues addressed relate to the financial structure in Kenya, monetary targeting, ... -
Use of Mulches to Manage Spider Mites and White Flies in Open Field and Greenhouse Tomatoes
(University of Nairobi, 2014-10)Tomato (Lycopersium esculentum) is one of the widely consumed vegetables in Kenya grown by both small holders and large commercial producers .A study consisting of a survey and field experiment was undertaken in Laikipia ...