Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Title
Now showing items 23991-24010 of 24440
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Use of Information Technology in Capacity Building: an Evaluation of Computer-based Training in Substance Use Disorders in Kenya
(University of Nairobi, 2014-10)The purpose of this study was to evaluate the effectiveness of computer based learning in mental health training in Kenya. The study used Computer Based Learning (CBL) as a tool to build the capacity of health care workers ... -
The Use of Internet Advertising by the Kenyan Mobile Telephone Industry
(University of NairobiSchool of Business, 2012-10)Advertising models are now changing from 'interruptive marketing' to ‘engagement marketing’, which promotes interactivity and dialogue between brands and audience. Companies use internet advertising, which allows for chats, ... -
The Use of Internet Marketing by Firms in the Motor Industry in Kenya
(University of NairobiSchool of Business, 2007-09)Kenya's Motor Industry is regaining its impetus after a slump in the 1990's. Studies on Internet Marketing have been conducted by Muthuri (2001), Musembi (2001), Odiko (2003), Nyingi (2003) and covered fields such as ... -
The Use Of Interpersonal Communication In Promoting Maternal And Child Survival In West Pokot County, Kenya
(University of Nairobi, 2018)This study investigated the use of interpersonal communication in promoting maternal and child survival in West Pokot County, Kenya. Maternal and child mortality rate in West Pokot County has been above the country’s ... -
Use of language in sports headlines reporting soccer in Kenya
(University of Nairobi, 2015-09)The main aim of the study was to establish what language is being used by newspaper headlines of stories reporting soccer in Kenya.The objective was to establish the use of metaphorical language with a theme of war in the ... -
The use of law in the process of colonization
(University of NairobiDepartment of Arts, University of Dar es Salaam, 1993) -
The use of market segmentation as a strategic management tool by commercial banks in Kenya
(School of Business, 2012-10)Strategic management seeks to coordinate and integrate the activities of the various functional areas of a business in order to achieve long-term organizational objectives. Segmentation is central to strategy because ... -
Use of media in resolving conflicts in Kenyan boys schools: a case study of Nairobi province
(University of Nairobi, Kenya, 2010)The study aimed at finding out the use of media in resolving conflict in Kenyan boys' schools. It was established that communication was vital within the process of curbing unrest in schools. There is a direct relationship ... -
The Use Of Metaphors In Advertising
(University of Nairobi, 2019)The study investigated the use of metaphors in food and drinks advertising slogans. These metaphors were analyzed using the conceptual metaphor theory which was developed by researchers in the field of cognitive linguistics. ... -
The Use of Metaphors in Kenyan Business Media Discourse: a Cmt Analysis
(University of Nairobi, 2021)This research project discusses and describes conceptual metaphors found in Kenyan business media discourse. The theory that has guided this study is the Conceptual Metaphor Theory (CMT) that argues that people think in ... -
Use of Military Power: a Comparative Study of Democratic and Autocratic States
(University of Nairobi, 2014)The successful application of national power lies in determining and utilizing the most appropriate mix of the instruments of national power to achieve a desired outcome or end state. And the principal instruments of ... -
The Use of Mobile and Web-based Innovations for Extension Service by Smallholder Farmers of Githunguri Dairy Farmers Cooperative Society
(University of Nairobi, 2018)This study was guided by a conceptual framework that relied on the theory of diffusion of innovations and the bass forecasting model to establish if mobile and web-based innovations were in use by smallholder dairy farmers ... -
Use of Mobile Applications to Gain Sustainable Competitive Advantage at the Kenya Medical Supplies Authority (Kemsa)
(University of Nairobi,School of Business, 2013)This study sought to establish whether use of mobile applications yields competitive advantage in the form of customer retention. It was a cross sectional exploratory study that used data collected through a self-administered ... -
The Use of Monetary Targeting as a Strategy of Monetary Management in Kenya
(Univesity of NairobiSchool of Bussiness, 1991)The purpose of this thesis is to investigate the process and some issues relating to monetary policy practice in Kenya since 1963. The main issues addressed relate to the financial structure in Kenya, monetary targeting, ... -
Use of Mulches to Manage Spider Mites and White Flies in Open Field and Greenhouse Tomatoes
(University of Nairobi, 2014-10)Tomato (Lycopersium esculentum) is one of the widely consumed vegetables in Kenya grown by both small holders and large commercial producers .A study consisting of a survey and field experiment was undertaken in Laikipia ... -
The use of participatory process in:provision of Guidance and counseling services in public secondary Schools in Nairobi province
(Department of educational administration and planning, 2004)The main purpose ofthis study was to investigate student and teachers involvement in guidance and counseling programme in public secondary schools in Nairobi Province. A sample oftwo hundred and four students, ninety ... -
Use of Performance Appraisal as a Strategic Management Tool at Toyota East Africa Limited
(University of Nairobi, 2011-11)The issues of accuracy and fairness in performance appraisal are one of the key research interests in the field of human resource management. Performance appraisal may be used as a means of measuring performance. The purpose ... -
Use of performance appraisal in staff training and development at the teachers service commission
(University of NairobiSchool of Business, 2013-11)This research study was carried out at Teachers Service Commission. It was established in July 1967 by the Teachers Service Commission Act, Cap 212, Laws of Kenya to perform core teacher management functions of registration, ... -
Use of Performance Appraisal in Training Needs Analysis and Promotion in the Kenya State Corporations
(University of NairobiSchool of Business, 2013-11)Organizations in the public and private sectors around the world are concerned about how to measure their employees ’performance. In particular they are finding it difficult to develop cost effective, meaningful measures ... -
The Use of Photographs in Business Pullouts by Daily Newspapers in Kenya: a Content Analysis of the Financial Standard (East African Standard) and Businessweek (the Daily Nation)
(University of Nairobi,School of Journalism, 2001)
