Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "General Motors"
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Factors Influencing Consumer Buying Behavior of General Motors East Africa’s Saloon Vehicles
(School of Business, University of Nairobi, 2012-10)The general objective of this study was to investigate the factors that influence customer buying behavior of the automotive products at the General Motors East Africa Limited. The specific objectives of the study were ...