Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Oil Industry in Kenya"
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Intensive growth strategies adopted by Total Kenya Limited in response to competition in the oil industry in Kenya
(School of Business, 2008)The purpose of this study was to determine how the Ansoff intensive growth strategies of market penetration, market development and product development, have been applied by Total Kenya Limited. The objectives of this ...