Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Savings And Credit Cooperative Societies In Nairob"
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Brand Equity And Customer Loyalty Of Savings And Credit Cooperative Societies In Nairobi County Kenya Savings
(University of Nairobi, 2018)The aspect of maintaining customer loyalty is explained to be a product of brand equity from one context to another. There exist gaps in explanations of the relationship between brand equity and customer loyalty from ...