Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "University of Nairobi Undergraduate students"
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The effectiveness of Television personalities in influencing consumer preferences of TV stations amongst University of Nairobi
(School of Business, 2012)As competition and technology contribute to the changing of consumers preferences and tastes in the entertainment industry, TV stations in Kenya have resulted to using television personalities to influence consumer preference. ...