Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "universities in Kenya"
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The effectiveness of marketing communication tools on alumni relations for universities in Kenya
(University of NairobiSchool Of Business, University Of Nairobi, 2012-09)The study attempted to establish the effectiveness of marketing communication tools in Kenya. A sample of 136 alumni from all 34 universities in Kenya was targeted as respondents for the study. The study had an 89% response ...