Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "university of Nairobi MBA parallel students"
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Influence of sex appeal in advertising on motor Vehicle purchase intention: the case of university of Nairobi MBA parallel students
(School of Business ( SOB ), 2006)Sinceno study has been done in Kenya to look at consumers' responses to sex appeal advertising, the study attempts to address this gap in advertising by examining the Kenyan consumers' responsesto advertisements which ...