Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Investor choice"
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A Survey of Behavioral Factors Influencing Individual Investors’ Choices of Securities at the Nairobi Securities Exchange
(University of Nairobi,School of Business, University of Nairobi, 2011)Although finance has been studied for thousands of years, behavioral finance which considers the human behaviors in finance is quite a new area. Behavioral finance theories, which are based on the psychology, attempt to ...