This study was conducted with the objective of determining the awareness of e-marketing by the supermarkets in Nairobi. The study also set to determine the perception of supermarkets in Nairobi on the use of e-marketing ...

The survey for this report was done between 16th July and 17th August 2001. The study sought to determine the awareness of retailers on private labeling, why retailers would go into private labeling and the problems they ...