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Influnce of Corporate Visual Identity Rebranding on Customer Perceptions: a Case Study of the National Bank of Kenya Limited
(University of Nairobi, 2019)
The main objective of the study was to evaluate the perception of customers towards the
corporate visual identity rebranding done by the National Bank of Kenya. Specifically,
the study investigated the impacts of change ...
Influnce of Corporate Visual Identity Rebranding on Customer Perceptions: a Case Study of the National Bank of Kenya Limited
(University of Nairobi, 2019)
The main objective of the study was to evaluate the perception of customers towards the
corporate visual identity rebranding done by the National Bank of Kenya. Specifically,
the study investigated the impacts of change ...