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A survey of SMS banking applications in Commercial Banks in Kenya
This study analyzed the extent of Short Message Services banking adoption, major factors responsible for and barriers to SMS banking technology adoption. Short Message Services is a technology enabling service from banks ...
Relationship marketing practices and their impact on customer retention in the commercial Banks in Kenya
(University of Nairobi, 2008)
The need for firms to remain competitive and successful in the long term has created the concept of Relationship Marketing, that is, establishing, developing, and maintaining successful relational exchanges, which ...