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Strategic responses to competition among large fast food restaurants in Nairobi central business district
(University of University, 2010)
The fast food industry in Nairobi Central Business District has in the past years witnessed dramatic changes brought about by competition. The fast food outlets try to outdo each other by way of differentiation in terms ...
Strategic responses by Kenya Television Network’s broadcast programming to the changing competitive environment
This study was conducted to investigate the strategic responses adopted by Kenya Television Network due to changes in external environment with particular attention to broadcast programming. The study probed how changes ...