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Strategies used by Equity bank to compete in the Kenyan banking industry
(2010-11)
The banking industry has experienced a rapid growth in terms of profits, deposits,
revenues during the Kibaki’s era. This trend has triggered a lot of competition in the
banking industry. Equity Bank has managed to weather ...
Competitive strategies adopted by players in the beer industry in Kenya
(2011-11)
The study was an assessment of Competitive Strategies Adopted by Players in The Beer
Industry in Kenya. To achieve this, the following study objectives were set a) To
establish the drivers of competition among players ...
Competitive Strategies Adopted by Kenyan Commercial Banks to Attract and Retain Corporate Customers
(University of Nairobi, 2011-11)
This project investigates the competitive strategies that the Kenyan commercial banks adopt
to attract and retain corporate customers.
The research uses theoretical frameworks that have been drawn from the literature on ...