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Influence of marketing mix on consumer brand preference
(2011-10)
Kenya’s smartphone market is growing very fast, changing with the global trends in the industry. The market has become a battle field of marketing activities by brands such as Samsung, IDEOS, LG, HTC among others. In this ...
Language as a tool of abuse against women: the case of the language of matatu touts and University students in Nairobi
(2003-09)
A notable percentage of men in the society use language to marginalize
abuse and demean women. This study is an attempt to study the role of English
Kiswahili and Sheng languages in promoting and sustaining the above and ...