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Now showing items 21-30 of 31
Strategic Responses by the Barclays Bank of Kenya Limited to Changes in the Environment
(University of Nairobi, 2008)
This study sought to determine the strategic responses that Barclays Bank has
adapted to the changes in the environment and to identify factors that influence
strategic responses in addressing the changes.
In order to ...
Modelling Volatility of Short-term Interest Rates in Kenya
(University of Nairobi, 2008)
There is an extensive theoretical and empirical literature that documents the link between
short-term interest rate volatility and interest rate levels. This study sought to establish the
link between the level of interest ...
Strategic Responses by World Bank in Funding Community Projects in Kenya
(University of Nairobi, 2008)
Organizations do not exist in a vacuum. Each organization is set in a particular
environment to which it is inextricably linked. This environment provides multiple
contexts that affect the organization and its performance, ...
Strategic Planning Practices Adopted by Tour and Travel Firms in Kenya
(University of Nairobi, 2008)
The importance of good strategic planning is recognized by most organizations. A majority of organizations understand the need to clearly identify their mission and objectives, their priorities and targets for improvement, ...
Relationship Marketing Practices and Their Impact on Customer Retention in the Commercial Banks in Kenya
(University of Nairobi, 2008)
The need for firms to remain competitive and successful in the long term has created the
concept of Relationship Marketing, that is, establishing, developing, and maintaining
successful relational exchanges, which ...
Differentiation Strategies Adopted by Manufacturers of Fast Moving Consumer Goods in Nairobi
(University of Nairobi, 2007)
The fast moving consumer goods manufacturers (FMCG) are faced with intensified
competition, consumers who are more value conscious and less brand loyal, dwindling
product life cycles and increasingly powerful retailers; ...
Employee Perception of Change Management at K-rep
(University of Nairobi, 2007)
Change management is the process, tools and techniques to manage the people side of business.
Change is required to achieve the required business outcome and to realize that business change
effectively within the social ...
A Survey of Creation and Application of Brand Equity by Insurance Companies in Kenya
(University of Nairobi, 2007)
In the forty years since independence, Kenya’s insurance industry has flourished, and by 2005 had 42 registered insurers, 21 transacting general insurance business, 6 transacting life and general insurances while 15 were ...
Factors That Determine the Development of a Marketing Information System: the Case of the Kenya Agricultural Commodity Exchange
(University of Nairobi, 2007)
The overall objective of the study was to establish the factors that determine the
development of a marketing information system. The study aimed to support processes and to
provide some insight into the issues, opportunities ...
A Survey on the Relationship Between Technology and Service Quality in the Banking Industry in Kenya
(University of Nairobi, 2007)
The use of technology has become prevalent in the current banking institutions. Due to the
competitive nature of this industry, almost every bank is embracing technology to increase its
competitiveness. This study ...