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Now showing items 21-28 of 28
Differentiation Strategies Adopted by Manufacturers of Fast Moving Consumer Goods in Nairobi
(University of Nairobi, 2007)
The fast moving consumer goods manufacturers (FMCG) are faced with intensified
competition, consumers who are more value conscious and less brand loyal, dwindling
product life cycles and increasingly powerful retailers; ...
Employee Perception of Change Management at K-rep
(University of Nairobi, 2007)
Change management is the process, tools and techniques to manage the people side of business.
Change is required to achieve the required business outcome and to realize that business change
effectively within the social ...
A Survey of Creation and Application of Brand Equity by Insurance Companies in Kenya
(University of Nairobi, 2007)
In the forty years since independence, Kenya’s insurance industry has flourished, and by 2005 had 42 registered insurers, 21 transacting general insurance business, 6 transacting life and general insurances while 15 were ...
Factors That Determine the Development of a Marketing Information System: the Case of the Kenya Agricultural Commodity Exchange
(University of Nairobi, 2007)
The overall objective of the study was to establish the factors that determine the
development of a marketing information system. The study aimed to support processes and to
provide some insight into the issues, opportunities ...
A Survey on the Relationship Between Technology and Service Quality in the Banking Industry in Kenya
(University of Nairobi, 2007)
The use of technology has become prevalent in the current banking institutions. Due to the
competitive nature of this industry, almost every bank is embracing technology to increase its
competitiveness. This study ...
Factors Influencing Financial Innovation in Kenya’s Securities Market: a Study of Firms’ Listed at the Nairobi Stock Exchange
(University of Nairobi,, 2013-01-03)
The Kenyan security market in regard to spurring new financial innovations remains relatively poor despite being ranked the fourth best in Africa. Our domestic capital market has few financial instruments and does not have ...
Challenges Faced by Oil Terminal Joint Ventures in Kenya
(University of Nairobi, 2007)
Factors Leading to Paradigm Shifts in Petroleum Companies in Kenya
(University of Nairobi,, 2013-01-03)
Over the last 10 years, there have been many changes in the Kenyan economy. These changes
have had a considerable impact on all industries and the oil industry is no exception having
been liberalized in October, 1994. ...