The role of commercial banks is vital to jump start the economy as many citizens are engaged in commercial activities to meet the needs for their families. Also, macroeconomic phenomenon in the economy affects the interest ...

The purpose of this study is to examine effects of direct sales strategy as a strategic response to the changing and competitive banking environment in Kenya, hence the findings from this study can be used by other firms ...

A fundamental assumption of much recent research in operations improvement and operations learning has been that technological innovation has a direct bearing on performance improvements (Upton and Kim, 1999). This study ...