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Competitive strategies adopted by players in the beer industry in Kenya
The study was an assessment of Competitive Strategies Adopted by Players in The Beer Industry in Kenya. To achieve this, the following study objectives were set a) To establish the drivers of competition among players ...
Competitive strategies adopted by Kenyan commercial banks to attract and retain corporate customers
This project investigates the competitive strategies that the Kenyan commercial banks adopt to attract and retain corporate customers. The research uses theoretical frameworks that have been drawn from the literature on ...