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    • Analysis of retail marketing strategies on Organizational competitiveness 

      Obaga, Isaack Mayienda; Ogutu, Martin; Omido, Karim; Garashi, Hamadi Musa; Odera, Odhiambo (School of Business, University of Nairobi, 2013-01)
      The purpose of this study was to analyze retail marketing strategies on organizational competitiveness. The study attempted to examine the strategies that have been applied and adopted by the retail companies elsewhere in ...