Browsing Faculty of Arts & Social Sciences (FoA&SS / FoL / FBM) by Subject "East African Community"
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Factors Affecting Consumer Perception Of Kenyan Manufactured Fast Moving Consumer Goods In The East African Community: A Case of Laundry Detergents Products
(DBA, Africa Management ReviewSchool of Business, University of Nairobi, 2013-08)The purpose of this study was to determine the factors affecting consumer perception of Kenyan manufactured fast moving goods in East African Community (EAC), a case of laundry detergents products. The study was guided ...