The role of public relations and branding in health communication programs: a case study of plan for yourself a good life campaign
This study focused on the role of public relations and branding in health communication Programs. Health is a key component in human life yet it has been neglected by many programs, the realization of the importance of a health society has seen the emergence of many programs geared towards improving individual health. Such programs in certain instances may have faced hiccups in their implementation due to varied reasons albeit communication. It is on this premise that this study sought to find the role that public relations and branding could play in public health campaign to ensure successful implementation of such campaigns. Besides the major factors that may influence communication in public health campaigns, two objectives guided this study. The first objective focused on establishing the influence of branding in reproductive health campaign and the second on determining the impact of social marketing in public health campaigns, I use a conceptual framework to enhance the understanding of the interplay of the role of public relations and branding may play in public health campaigns. Through cross-sectional survey and descriptive design, the study makes methodological and intellectual contribution to the field of public relations.
University of Nairobi, Kenya