Factors influencing sustainability of youth group enterprises: the case of small and medium enterprises in Nyeri Town Municipality, Kenya
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Date
2012Author
King'ori, Elizabeth N
Type
ThesisLanguage
en_USMetadata
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Youth entrepreneurship plays a great role in job creation, empowerment and econornrc freedom for the young generation. The purpose of this study was to determine the factors influencing sustainability of youth group entrepreneurship in reference to ISmaIl and Medium Enterprises (SMEs) set up by youth in Nyeri town municipality. The SMEs under study were all the eighty one (81) Youth Group Entrepreneurships that were registered in 2007 with the Ministry of Gender, Children and Social Development (MGCSD) in Nyeri Municipality and its environs. The main objective of this study was to investigate the factors that influence their sustainability.
The literature review identified what other researchers have done in the area of sustainability of youth entrepreneurships globally and locally. The study examined the relationship between the dependent and independent variables. Descriptive survey design was used and a sample of 24 youth entrepreneurship were selected through stratified sampling method in order to obtain a sample size of 30% of the youth enterprises. Officials/staff of the sampled projects were also interviewed. The objectives of this study was to assess how marketing, technological skills, education level and personal factors influence the sustainability of youth group enterprises in Nyeri Town Municipality. Questionnaires with both closed and open ended questions were used to collect data as well as observation and interview schedules.
The findings from this study have shown that technological skills influence sustainability of the youth group entrepreneurships. More than 50% of the respondents agreed that referrals and use of social media as marketing tools influence sustainability of the youth group entrepreneurships. The study found out that education level and personal factors playa great role in sustainability of youth project entrepreneurships. The two independent variables (use of technological skills and education level) were statistically significant in the sustainability of youth group entrepreneurships. The findings of this study will benefit the Ministry of Labour and the Ministry of Youth Affairs in that both institutions will realize and improve the factors that influence the sustainability of youth entrepreneurships.
Publisher
University of Nairobi, Kenya